CALGARY, Alberta and CHICAGO, July 3 /PRNewswire/ -- Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has been named the interactive agency of record for AutoTrader.com, the ultimate automotive marketplace.

Critical Mass' team will develop and execute digital marketing strategies for the AutoTrader.com brand, helping to deliver results for its business-to-consumer and business-to-business efforts, including online media, rich media, house ads, microsites, e-mail, mobile and search.

Critical Mass will also craft the interactive component of AutoTrader.com's recently announced national advertising campaign to highlight AutoTrader.com's new vehicle inventory. Long known as the No. 1 site for buying and selling used vehicles, AutoTrader.com has built up its inventory of new vehicles, with over 1.5 million new vehicles now posted for sale on the site.

"We selected Critical Mass because of its proven track record of innovative thinking and strategic insight," said John Kovac, Senior Director of Consumer Advertising, AutoTrader.com. "This partnership will enable us to take our digital initiatives to the next level, both from a creative and business standpoint."

"We are looking forward to working with AutoTrader.com," said Scott Shamberg, Senior Vice President, Marketing & Media, Critical Mass. "They are considered a pioneer in the automotive space and we are eager to support their expansion into the new car category through a comprehensive media strategy that will keep them ahead of the pack."

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

About Critical Mass

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London. For additional information, visit www.criticalmass.com.

About Omnicom

Critical Mass is a part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact:
Matthew Caldecutt / Tiffany Guarnaccia
Trylon SMR
212-725-2295
matthew@trylonsmr.com / tiffany@trylonsmr.com

Source: Critical Mass

CONTACT: Matthew Caldecutt, matthew@trylonsmr.com, or Tiffany
Guarnaccia, tiffany@trylonsmr.com, both of Trylon SMR for Critical Mass,
+1-212-725-2295

Web site:

http://www.criticalmass.com/
http://www.autotrader.com/
http://www.omnicomgroup.com/

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Profile: automotive-news