IAG Research Announces Winners for Automotive Advertising Awards

Awards Presented at the N.Y. International Auto Show

NEW YORK, March 19 /PRNewswire/ -- IAG Research, the TV ad effectiveness and program engagement company, announced the winners today at the 2nd Annual IAG Automotive Advertising Awards at the New York International Auto Show's opening press breakfast. The IAG Automotive Awards is the only awards program measuring effectiveness of automobile ads.

The awards are based on response data from 2.5 million viewers of national television advertising collected by IAG. IAG Research measures the effectiveness of every ad and product placement on 23 measured TV networks.

All national auto ads that began airing in 2007 were eligible for the award. The goal of the IAG awards is to recognize exclusive ads in the automotive industry, and make the NYIAS a unique location to host the awards.

The winners in each category are:

Most Effective Overall Ad (Luxury vehicle category)
-- Lexus - Hockey Practice

Most Effective Overall Ad (Non-Luxury vehicle category)
-- Chevrolet - Ain't We Got Love

Most Liked Ad
-- Hummer - Video Game Alt

Most Effective Established Nameplate Launch Campaign
-- Toyota Tundra

Most Effective New Nameplate Launch Campaign
-- Hyundai Veracruz

The Green Award
-- Subaru - Soul of Subaru - Values

"We are very proud to honor these brands for their creative ingenuity," said IAG Automotive President, Lois Miller. "For an ad to resonate with the consumer it should tell a story, have great visuals and contain a succinct message."

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Ford Motor Company, Chrysler LLC, Procter & Gamble, Verizon Wireless, Sprint, Warner Brothers, VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.

For more information about the ad awards program, please visit: www.iagr.net

For more information about the Auto Show, please visit: www.autoshowNY.com

Contact: Everett Merrill, MWW Group
(201) 964-2361, emerrill@mww.com

Source: IAG Research

CONTACT: Everett Merrill of MWW Group for IAG Research, +1-201-964-2361,
emerrill@mww.com

Web site:

http://www.iagr.net/
http://www.autoshowny.com/

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Profile: automotive-news