K Kevin Kelly

Fleetguard Cummins Filtration Becomes Atmus Filtration Technologies

Jan 7, 2024


  Columbus, Indiana
close up of a filter

A bold new brand and a powerful purpose signal path forward for a trusted global leader in filtration technologies

Cummins Filtration (the “Company”), today a business unit of Cummins Inc. (NYSE: CMI), has reached an important milestone in establishing itself as a standalone company with the announcement of its new name: Atmus Filtration Technologies. The new corporate brand will take effect upon becoming a standalone company.

Derived from the word ‘atmosphere,’ Atmus signals a clean, sustainable environment. It is well suited as the name of a global leader with a powerful purpose: ‘Creating a better future by protecting what is important.

“Today’s introduction of the Atmus brand is a defining moment for our company,” said Steph Disher, Vice President of Cummins Filtration. “The very nature of filtration is to protect; the Atmus brand reflects everything we do today to protect our customers’ equipment and our planet. The brand is also a reflection of what we have the potential to do in the future.”

Atmus logo

Atmus’ bold visual identity seeks to convey how the Company – which is known for premium products in on-highway and off-highway markets – is oriented toward unlocking new growth opportunities. Notably, the unmistakable “A” icon serves as an upward arrow to represent forward-thinking and innovation in filtration technology. Green and blue tones throughout the logo signal the brand’s commitment to environment, while the gradient treatment is a nod to filtration.

The Company’s iconic Fleetguard brand, known for its unmatched filter technology and premium products, will remain a part of Atmus Filtration Technologies' portfolio. 

Built into the Atmus Filtration Technologies brand is a simple, yet powerful, set of values that will distinguish the Company culture: Build trust. Have courage. Be inclusive. Show caring. 

“Atmus Filtration Technologies reflects the journey toward an innovative and exciting future and commitment to sustainable technologies,” said Cummins President and CEO Jennifer Rumsey. “Using its filtration technology and capability, Atmus is well positioned to grow into new markets and help both existing and new customers be successful. I am excited to see what the future holds for the Company.”

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